Semiotics

This theory was created by Ferdinand de Saussure; this is where the human brain reacts to three different aspects: the Sign, Signifier and Signified.

For example; Sun  -  Cheery music  - Happiness

                    Sign -  Signifier         - Signified

This theory is important to be remembered for when I am designing my music magazine because it shows that slightly different aspects of life reflect on different meanings. Seeing as my magazine is based upon the genre of House music, I will ensure the colours are related to disco-like scenes to involve the reader and make the magazine a little more interactive and less boring than general colours such as black and white.